Introducing Amberlair – The World’s First Crowdsourced and Crowdfunded Boutique Hotel

Have you ever dreamed of creating your ideal hotel? Taking all the good bits from the world’s best hotels and creating the best boutique offering you could ever think of? Kristin Lindenberg and Marcus Orbé, the founders of Amberlair, have decided to do just that, and they’re asking for the input of all of us in the global travel community.

What Is Amberlair?

Amberlair is the world’s first crowdsourced and crowdfunded boutique hotel. The Amberlair team are reaching out to people who share their passion for small, characterful hotels in inspiring locations. Then using the online input of crowdsourcing and crowdfunding, they will develop the first in a group of extraordinary places to stay around the world.

I don’t know about you but there are few things I’d like to see included in the hotel rooms. A full length mirror in an accessible place, for example, or plug sockets for hair straighteners within easy reach of a mirror. Plus I’m a sucker for a good cup of tea on holiday, so no matter how posh the room’s decor I’d like it to have a kettle hidden somewhere!

How Does It Work?

Step 1: Crowdsourcing The Location

First we get to pick the location. If you know the perfect place for Amberlair to put down its roots, go to and submit your suggestion. They are seeking a location with character and allure. Have you spotted a historical building for sale or a suitable piece of land available for development? The more details you can provide – plans, photos, owner’s contact details etc – the better. And there is a great prize to be won for the person who submits the location finally chosen…

Santorini might be a good place to start! (image of Aenaon Hotel)
Santorini might be a good place to start! (image of Aenaon Hotel)

Step 2: The Competition

When Amberlair have received all your suggestions, they will choose a shortlist of the most suitable locations and put the location to an online vote. Whichever location receives the most votes will be the site for the first Amberlair boutique hotel – as simple as that. And the community member who proposed it will win a fantastic prize: a week’s stay for two at Amberlair*, plus a VIP invitation to the opening party.

Step 3: The Future

Once the first Amberlair location is decided, they will open up the crowdfunding campaign, inviting the sort of people they have met on their travels who share their love of personalised, eclectic places to stay to invest in Amberlair. Benefits for crowdfunding contributors will include free stays at Amberlair and benefits while staying at the boutique hotel. Later, they will also be crowdsourcing the details of our boutique hotel –seeking designers with original ideas, local suppliers of artisan produce etc – so have your ideas at the ready!

Crooked House Windsor
This Crooked House is currently on sale in Windsor, UK. This would be my top pick for location!

The Amberlair Team

Amberlair was founded by Hamburg-based Kristin Lindenberg and Marcus Orbé, whose backgrounds are in, respectively, the travel and events sector and the airline industry. After years of being put up in cookie-cutter, could-be-anywhere clone hotels, they set off on a tour of more than 40 countries on six continents, researching boutique hotels, getting the inside track on what works and what doesn’t and making contacts with the world’s best boutique hotel professionals. They also met many fellow guests with a passion for quality and authenticity. And it was that global travel community that inspired them to use the online input of crowdsourcing and crowdfunding to create Amberlair.

Find Out More

Does this sound like the kind of community-based travel project you’d like to be a part of? Submit your location suggestion and keep up to date with all the Amberlair news via their website, Twitter, Instagram and Facebook pages.

* Terms and conditions apply. Click here for details.

This post was produced in partnership with Amberlair. It’s such a unique concept I wanted to tell you all about it.

About the author

I’m Jayne, a travel blogger, content creator and mum to a 4-year-old son. I’ve been blogging since 2010, travelled to 65 countries and share travel guides and tips to help you plan stylish, stress-free trips.

5 thoughts on “Introducing Amberlair – The World’s First Crowdsourced and Crowdfunded Boutique Hotel”

  1. This sounds like such a good idea, and a great way to make sure there is interest as well.

    I totally agree with you about sockets for hair straighteners near a mirror, and kettles. It’s nice to have a good mug of hot chocolate before bed.


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