Melbourne Living / Victoria

Why You’ll Want To Be Green in Brunswick, Melbourne

I’m all for being a tourist in your own town and when I met Claudi, the founder of GreenMe Melbourne, at a Travel Massive event I told her to put me down for her next tour straightaway.

Claudi is an inspirational but non-preachy champion of sustainability. She runs Berlin’s no. 1 eco lifestyle guide GreenMe Berlin and when she came to Melbourne this summer decided to see what green initiatives she could uncover and consequently share over here. Her contacts led her to Brunswick East and together she and the local business owners pieced together the GreenMe Brunswick tour, which dives into the diverse & ever-growing urban eco scene.

GreenMe Melbourne tour of Brunswick East

Claudi hand-selected all the green places and sustainable businesses she shares on the GreenMe Melbourne tour

I joined Claudi for a tour last week to learn more about my home suburb from a unique perspective and it was genuinely one of the best tours I’ve done in Melbourne – and not just because it includes melt-in-your-mouth brownies.

East Elevation Brunswick, Melbourne

Said brownies

I am reluctant, though, (for once in my life!) to share too much about this tour, the reason being half the fun of this experience is the discovery.

Claudi guides you into unassuming shops and dilapidated-looking warehouses and what’s inside each of the 6 stops on the walking tour is a delightful surprise and impressive sustainability story.

Aside from the minimum impact each of these Brunswick businesses aims to have on the environment, it’s the characters who run them that really make this tour memorable. From Robert the bee/shopkeeper at Bee Sustainable to Nick the alley gardener at East Elevation, part of the reason I want to support these green-thinking businesses is the people behind them.

Bee Sustainable Brunswick, Melbourne

Robert at Bee Sustainable is generous with the honey samples

The Boroughs Brunswick Melbourne

Shopping the best of Brunswick creativity at The Boroughs

There’s a real sense of community in Brunswick and that’s evident on the GreenMe tour too. You’ll notice a thread between the places you visit; an overlap of the people.

Our first stop was to local coffee roasters Padre, whose baristas are as passionate about minimising waste as the flat whites they’ve perfected. It was one of Padre’s former baristas, we learn on the tour, who started Reground to recycle used coffee grounds from Melbourne cafes.

Reground collect the used grounds from various cafes across the city and distribute them to community gardens for fertiliser, saving 143 tonnes of ground coffee from landfill to date. This same former barista, Ninna Larsen, is a friend of Robert the beekeeper – she hosts Danish bread-making workshops at Bee Sustainable.

Padre Coffee Brunswick, Melbourne

Thanks to Reground the used coffee grounds from Padre are distributed to community gardens instead of sent to landfill

Entrepreneurship crops up as much as community spirit on the GreenMe experience. Again, I’m reluctant to give away what you’ll discover, but a people-powered winery (yes really!) and upcycled bicycles are on the itinerary.

Noisy Ritual Brunswick Melbourne

Members at Noisy Ritual have a hand (or should I say foot) in making the wine they purchase

Noisy Ritual Brunswick Melbourne

Wine, pizza, live music – I’m in

As a Brunswick local I’m excited to have found places I want to return to that are good for the environment and my stomach! How I hadn’t already been to chocolate factory and green café East Elevation is beyond me. Their bean to bar chocolate and freshly baked brownies are to die for and with an alley garden not far from the kitchen the menu is pretty much as locally grown as you can get in Brunswick.

East Elevation Brunswick, Melbourne

How I have gone this long without East Elevation in my life I do not know

There was another important takeaway from this tour for me though, and it’s that being green doesn’t have to be geeky. There’s nothing about this tour that feels like a lecture, in fact it’s possibly the coolest way you can learn about sustainability.

So bring your kids, grab your gran, come down to Brunswick to support the local community and respect the environment while stuffing your face with wine and brownies. It’s a no-brainer isn’t it!?

More Info

GreenMe Melbourne offers walking tours in Brunswick East and Fitzroy, Melbourne. They operate public and custom private tours from $60 AUD per person. Visit the GreenMe Melbourne website for tour dates and bookings.

Further reading:

15 reasons to visit Brunswick

Best brunch spots in Brunswick

Quirky places to stay in Melbourne

About Author

I'm a freelance blogger and writer who loves boutique hotels, brunching and shopping. I've been blogging for 11 years, visited 60+ countries and called London, Sydney, Melbourne and (oh so briefly) New York home at various points during the last decade. We purchased our first home during the pandemic & have been infusing it with a feeling of travel while we wait to see the world again.


  • Caroline Eubanks
    April 7, 2018 at 7:51 pm

    If you haven’t yet, go on a tour with Walk Melbourne! They’re great.

    • Jayne Gorman
      April 12, 2018 at 12:38 am

      Thanks, I’ll look them up to. I’m always up for doing more tours, especially ones like this on my doorstep!


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.